Cleaning Up: Product of the Year Winners in Cleaning & Home Care

Henkel, SC Johnson, Procter & Gamble, Reckitt and Church & Dwight make the short list of innovative product launches.

The winners of Product of the Year USA, the world's largest consumer-voted award for product innovation, are out. The annual list is determined by the votes of 40,000 American shoppers in a national survey conducted by Kantar.

Kantar says the current crop of products reflect the trends and categories that everyday shoppers care about most.

Click through for the standouts in the home care and cleaning industry….