Marketing News
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Household Cleaning
Clorox and Athletes for Hope Expand AFH University Philanthropy Program
Adds three Atlanta area schools.02.15.22
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Mary J. Blige’s Fenty Beauty Look at Super Bowl LVI Featured Smokey Eyes, Bold Lipstick
A bronzed facial highlight completed the makeup for the performer at the Half Time Show.02.14.22
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Hair Care
#RootedinScience Scholarship Supports Black Students Pursuing STEM
P&G’s Royal Oils by Head & Shoulders and Pantene Gold Series join forces with CVS Beauty for second year of scholarship program. Applications are due March 7.02.10.22
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News & Infographic: P&G's Gain Adds Power Blast Dish Spray to Household Care Collection
Dishwashing soap features a fresh scent alongside cleaning benefits. Consumers weighed in on this new product via survey.02.08.22
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Color Cosmetics
Essence Makeup Launches In Target Stores
Brick and mortar expansion follows online success at national retailer.02.07.22
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Skin Care
Olay Makes Second $1 Million Commitment to Closing the Gender Gap in STEM
In year No. 2 of 10-year #FacetheSTEMGap program, P&G brand honors Cherokee Nation female Lockheed engineer on top-secret 'Skunk Works' project.02.07.22
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Hair Care | Skin Care
L’Oreal Paris Celebrates International Boost Self-Esteem Month with ‘Lessons of Worth’ Series
Actress and brand spokeswoman Kate Winslet challenges the way consumers feel about themselves when the makeup comes off.02.04.22
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Color Cosmetics
Kiss Products, Joah Beauty Partner with Red to Launch Special Edition Nails, Lashes and Cosmetics to Fight Pandemics
Through year’s end, Kiss will donate a portion of every (Kiss)Red product purchased to the Global Fund to fund life-saving programs for communities in need.02.03.22
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HBO's 'Euphoria' Leads Gen Z Social Media Searches for Makeup Looks
Maddy, Ru, Kat, Cassie & Jules' dramatic cosmetics such as bold eyeliner and face jewels are trending for 2022.02.01.22
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Air Care/Environmental Fragrance
Anecdote Candles and Prose Create Candles To Benefit Loveland Foundation
Home fragrance company and haircare brand celebrate black beauty and wellness with limited-time candle collection.02.01.22
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Fine Fragrance
Clean Fragrance Henry Rose Collection Sold at Credo Beauty
Nine of Michelle Pfeiffer’s EWG Verified scents will be stocked inside the clean beauty retailer’s brick and mortar stores.01.31.22
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Color Cosmetics | Disinfectants | Hair Care | Household Cleaning | Laundry Care | Oral Care | Personal Cleansers | Skin Care
2022 Best New Product Awards: Health and Well-Being Are Top of Mind with Americans
The 14th annual BrandSpark awards reveal American shoppers like trying new products in beauty, personal care, household care and skincare.01.31.22
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Skin Care
Neutrogena Debuts ‘Heroes of Skin Health Equity’ Initiative
Will celebrate honorees on TikTok Live co-hosted by brand ambassadors Kerry Washington and Jennifer Garner.01.31.22
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L’Oréal Paris Taps Music Artist H.E.R. As Its Latest Global Brand Ambassador
Her first marketing campaign will be for L’Oréal Paris Elvive Curls Dream Lengths.01.31.22
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OTC/Medicated | Skin Care | Sun Care
Crown Laboratories Joins SeeHer Movement for Accurate Portrayals of Women and Girls in Advertising
Fast-growing skincare company is part of the initiative that promotes inclusion of all ages, abilities, ethnicities and sizes in visual ads and programming.01.26.22
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Dove Launches ‘CROWN’ Marketing Campaign Supporting Diversity for Textured Hair Types
Online event showcased new data regarding diverse hair care into 4c and 4d.01.26.22
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Color Cosmetics
Elf Cosmetics Launches TikTok Search for Aspiring Makeup Artists to Work with Simon Fuller’s pop group The Future X
Through Feb. 1, makeup artists will make a TikTok video showing off their awe-inspiring looks using the hashtag #elfitup with the brand’s new original song.01.26.22
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Color Cosmetics
Product Sampling: Perfect Corp. Partners with M·A·C Cosmetics and SoPost
Digital-meets-physical personalized product sampling integrates virtual try-on and shade matching for a full circle product discovery experience.01.21.22
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Air Care/Environmental Fragrance
This No Candle is the No-Cal Way To Enjoy Campbell’s Tomato Soup & Grilled Cheese
Iconic soup brand teams up with Camp to create two limited-edition gourmand candles.01.13.22
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Household Cleaning
American Cleaning Institute Announces Return of Charity Duck Race
Hopes to raise $30,000 to benefit Clean the World, a social enterprise that distributes recycled soap and hygiene products to at-risk families.01.13.22
